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Microsoft, Google, and Samsung Among the “Most Admired Companies” in Canada - Printable Version

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Microsoft, Google, and Samsung Among the “Most Admired Companies” in Canada - mrtrout - 04-16-2018

You are not allowed to view links. Register or Login to view.        Microsoft, Google, and Samsung Among the “Most Admired Companies” in Canada
Google tops the charts this year, survey shows
Apr 16, 2018 09:58 GMT  ·  By Bogdan Popa ·  Share:      
The 2018 Corporate Reputation Study reveals that this year Google is the most admired company in Canada, ahead not only of local brands but also of all of its rivals in the tech industry.

The survey, which was conducted by Leger and included a total of 241 companies from 28 different sectors, shows that 87 percent of the respondents have a good opinion on Google, and only 4 percent of them said they’re not impressed with the search giant.

Shoppers and Canadian Tire come second and third, respectively, while Sony is fourth with a 76 percent score. Samsung lands fifth with 75 percent, while Microsoft is very close on the sixth place with 74 percent.

Apple very, very far behind
In case you’re looking for Apple, the Cupertino-based tech giant is only ranked 48th, way behind all of its competitors in the tech industry. Amazon is 15th, Netflix is 24th, while Facebook managed to secure position 35 despite the privacy scandal that it’s currently involved in.

“The data is showing that we Canadians are a forgiving lot. Two brands that went through prolonged

and very public crises in the past few years – Samsung and VW – have seen the public’s faith and respect in their brands rebound to pre-crisis levels,” Rick Murray, Managing Partner and Chief Digital Strategist, National Public Relations, said.

Next year, however, Facebook is very likely to experience a major decline given the existing privacy concerns, as Canadians seem to lose faith in companies pretty fast.

Christian Bourque, executive vice president of Leger, says Samsung is the living proof in this regard.

“Last year, Canadians punished Heinz for closing its Canadian production, Samsung for its exploding phone, and Air Miles for its management of the ‘points crisis,’ just to name a few. A year later, only Samsung has made it back to where they once were,” he explained.