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Apple Loses the Fight with Microsoft and Google in US Schools
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You are not allowed to view links. Register or Login to view.      Apple Loses the Fight with Microsoft and Google in US Schools

Google wins in the US, Microsoft does it everywhere else
Dec 7, 2017 06:58 GMT  ·  By Bogdan Popa ·  Share:      
New data shows that Google is the king of the mobile computing devices in the United States, while Microsoft leads the charts in all the other markets, with Apple far behind in third place.

Futuresource Consulting says Google’s Chrome OS is currently the leading choice for powering what it calls mobile PCs, which include laptops, netbooks, tablets, and Chromebooks, in schools in the United States.

No less than 59.8% of these devices were powered by Chrome OS in the third quarter of 2017, up from 57.8% in Q2, while Microsoft’s Windows was the runner-up with 22.3%, again an increase from 18.4%.

In the rest of the world, however, there’s also a huge gap between the first two places, but this time in favor of Microsoft. Windows is leading the pack with 66.5%, up from 57.1%, while Android is the second choice with 14.4%, down from 24.4%. In this case, Chrome is far behind with just 7.7%.

Apple far behind but improving
Long-time Microsoft rival Apple is losing ground in both the US and in the rest of the world. In the US, for instance, Apple’s iOS fell from 18.4% to 12.3%, while macOS pretty much stagnated – 4.8% in Q2 versus 4.7% in Q3. Only 6.1% of the devices used in schools in the rest of the world were powered by iOS, Futuresource says, while macOS has less than 1% share.

Microsoft appears to be the company that keeps improving in all markets, mostly as a result of the investments the company has made into products specifically tailored for the education sector. In addition to devices like the Surface Laptop, Microsoft also launched Windows 10 S, a special version of its desktop operating system that’s limited to apps in the Windows Store. Microsoft says this restriction makes it a better choice for educators, though options to upgrade to Windows 10 Pro are also available.

“Microsoft has made huge strides in developing its education ecosystem offering in the past year, with major announcements on both the devices and platform side. Q3 2017 was the first time we saw and heard about a slight shifting of the competitive scenario in the US, with many OEMs and major channel players reporting faster growth (and expected growth) on Windows than Chrome based devices,” Mike Fisher, Associate Director at Futuresource Consulting, says.

“The challenge now for Microsoft will be how to accelerate this trend in 2018. The majority of market demand is expected to be replacement demand; convincing existing Chrome users to completely change the existing ecosystem will likely not be easy due to the time and cost involved.”

All three companies are expected to continue investments in education, and Futuresource says that 2017 itself will generate a growth of 9%, down from 19% the year before.
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