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6 ways to calculate influencer marketing ROI
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Influencer marketing ROI is a notoriously difficult thing to track. Unfortunately, it’s not quite as simple as counting up the new revenue you made at the end of an influencer campaign.

However, that doesn’t mean the value in it is any lesser. You just have to know what you want to achieve from the start with a clear goal such as brand awareness or lead generation. Once you know that, you can track the necessary KPIs that will help each goal succeed.

In this article, we detail how you should measure your influencer marketing ROI — plus what campaign goals and KPIs you should be tracking to do so.

Read it now: Influencer Marketing ROI: The KPIs you Should Track According to Your Campaign Goals
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